Slogans
April 28th, 2007Choosing an effective slogan is difficult. Over time velospace’s slogan has changed a few times:
- dmoz entry: “a bike community/social networking site. Bikes, photos, friends – velospace caters to bicyclists from all walks of life”
- previous tag line: “an online bike community, a place for people to share bikes and photos.”
- current tag line: “velospace has one goal: to connect bike enthusiasts.”
- current meta tag description: “velospace is about bikes and the people who ride them.”
I want the velospace slogan to be 1) descriptive and 2) memorable. I think the current tag line and meta tag description achieve those goals. I’m sure the slogan will continue to evolve over the coming years, I would prefer to have a single tag line and meta tag description – consider it a work in progress!
- Greg