velospace and Soma Fabrications

Soma Fabrications recently gave velospace a shoutout in the April issue of Road Bike Action Magazine. (hat tips to Julie for discovering the ad)

The bottom of the ad reads “Our apologies to velospace.org (>.<)"

This piqued my interest quite a bit. I spent a good hour and a half trying to track down a phone number for Soma Fabrications, to no avail. The website is completely devoid of any contact information for the company, besides for an email address. I was planning on calling and talking to the advertising person at Soma Fabrications because I wanted to see why exactly velospace got a shoutout.

I ended up sending an email to somafab@aol.com asking for the company phone number. I got back a generic response about why there is no phone number listed, but to ask any questions I have via email.

I typed up a response about why I wanted to speak with someone over the phone and that I hoped I would hear back soon. Three days later - no response from Soma Fabrications. How frustrating!

Until I have a chance to speak with someone at Soma I can only guess why they mentioned velospace in the ad. The leading theory is that the title/design of the ad grabs off some of what velospace does - photos and comments about bikes. The title of the ad is “Photospace”, the photos of bikes are not your typical product shots but rather built up bikes, and the comments next to each photo are reminiscent of the kinds of comments you’d find on velospace.

None of the photos or comments in the ad, as far as I can tell, were taken from the site. If anyone from Soma Fabrications reads this, contact me! I’d like to pick your brain about a few things and have a chat.

- Greg

velospace and Soma Fabrications

velospace and Soma Fabrications ad in the April 2007 issue of Road Bike Action Magazine