velospace blog

Back in July I mentioned that I was going to experiment with Google Adsense. Here we are three months later and I have to say that I am pleased with the results.

As I mentioned in my previous post, advertising on velospace used to consist of contracts made directly with individual advertisers on a case by case basis. It took a great deal of time to get advertisers up and running on the site. velospace is a one man shop, and this system was burdensome.

I also mentioned in my previous post that I had held back from using Google Adsense because I did not believe that there was enough relevant ad stock to attract the interest of velospace users. I had a feeling that running Google ads on the site would cheapen the user’s experience by plastering the site with ads that had nothing to do with biking.

The good news is that I was wrong! The past three months have totally changed my point of view on the quality of the Adsense ad stock. Observing the ad copy on the site and seeing the revenue numbers, I can truthfully say that Adsense has been able to address the niche that velospace occupies. Click through rates and interest in the ads has been growing each month, and the corresponding revenue is helping me keep the site online.

Do you run a niche website? Are you curious about how you can generate some passive income? Worried about a lack of relevant advertising? I would suggest giving Google Adsense a try, you may be surprised! If you have any questions or thoughts about Adsense or other advertising ideas, drop me a line.

-Greg